The Magic of Social Media Scheduling

This week in class we learned everything related to using social media tools to schedule social media campaigns ahead of time, part of this learning involved being knowledgeable of editorial calendars and the type of content that could and should be scheduled to achieve specific target goals. For this week I am presenting you with a HYPOTHETICAL editorial calendar of posts as if I were designing and scheduling content for Disney’s Magic Kingdom Theme Park. It is important to note that this editorial scheduling is only hypothetical and for academic purposes, and not for actual implementation.

The hypothetical schedule will be designed for the month of August 2014 for Magic Kingdom’s Facebook and Twitter accounts. As you would see, many of the post are designed based on the calendar of events for the park that you can find here


I have created two main hypothetical objectives in which I would base the content on the editorial calendar:

  1. To increase the number of people who visit the Magic Kingdom Park as a consequence of vacation period.
  2. To increase the traffic of people visiting Magic Kingdom’s website

Friday, August 1

Facebook: Who remembers the smell of roasted peanuts as the Magic Kingdom Main Street Electrical Parade is taking place? We certainly do. PICTURE OF THE PARADE

Electrical Parade

Electrical Parade

Twitter: What’s your favorite memory from the Main Street Electrical Parade? #Lights #Parade #MagicKingdom

Saturday, August 2

Facebook: Anna and Elsa from Disney’s new movie Frozen will be at Fantasyland waiting for you! Get their autograph and a picture with them. PICTURE OF PRINCESSES

Twitter: Anna and Elsa from Frozen are waiting for you at Fantasyland #MagicKingdom #Frozen #Princesses PICTURE OF PRINCESSES

Sunday, August 3

Facebook: Want to know where Mickey Mouse will be at? Go to our website to find out PICTURE OF CALENDAR OF EVENTS

It’s International Friendship Day…show us your pictures with your best friend at Magic Kingdom by tagging us and enter to win a complimentary dinner at any restaurant in the park.

Twitter: Track down Mickey Mouse by going to #FindMickey

Share a pic of you with your best friend at Magic Kingdom by using hashtag #InternationalFriendshipDayMK

Monday, August 4

Facebook: Ariel needs your help to find the love of her life. Come help her at Ariel’s Grotto and take the opportunity to take a picture with her PICTURE OF ARIEL WITH KID

Twitter: Meet Ariel at her grotto and take a picture with her today at 9 am #LittleMermaid #Ariel #MagicKingdom

Tuesday, August 5

Facebook: How tall do you think Tinker Bell really is? Come find out as you meet her at Town Square Theater today until 11:30 a.m. PICTURE OF TINKER BELL

Twitter: How tall do you think Tinker Bell really is? Tell us by using the hashtag #TinkersHeight

Wednesday, August 6

Facebook: No other place is as magical as Magic Kingdom. Come check out why the magic truly starts here. PICTURE OF CINDERELLA’S CASTLE

Twitter: The magic starts here, come to live it yourself #MagicKingdom #Magic #Castle PICTURE OF CINDERELLA’S CASTLE

Cinderella's Castle

Cinderella’s Castle

Thursday, August 7

Facebook: Nothing says #ThrowBackThursday like Magic Kingdom’s very own Carrousel of Progress. Come join the adventure as you travel back through time to learn about the early inventions. PICTURE OF ENTRENCE OF THE RIDE

Twitter: Get the ultimate #TBT experience by riding #CarrouselOfProgress at Disney’s #MagicKingdom PICTURE OF ENTRENCE OF THE RIDE

Friday, August 8

Facebook: Poll Question – Which is your favorite ride between Splash Mountain and Big Thunder Mountain Railroad. PICTURE: of both rides with a VS. Sign in between

Twitter: You’ve never felt a thrill like this #SplashMountain #MagicKingdom

Saturday, August 9

Facebook: Who doesn’t remember flying with Peter Pan and Wendy across the London sky at Magic Kingdom’s Peter Pan’s Flight? Today we will be posting and reposting all things Peter Pan. Send us your Peter Pan pictures.

Twitter: #PeterPan day at #MagicKingdom, send us your pictures with or as Peter Pan and enter to win a one day pass.

Sunday, August 10

Facebook: Are you a fan of water and lights? Then you must check out tonight’s Electrical Water Pageant at 9 p.m. Send us your best pictures of the parade and we will repost.

Twitter: Mickey is making his stellar entrance at #ElectricalWaterPageant if you are nearby come check out!

Monday, August 11

Facebook: See yourself riding the Space Mountain this summer? Don’t miss the opportunity to check out the best prices and deals at  PICTURE OF PEOPLE RIDING SPACE MOUNTAIN

Space Mountain

Space Mountain

Twitter: Are you craving to ride #SpaceMountain? Find great ticket deals at

Tuesday, August 12

Facebook: At Magic Kingdom, monsters are far away from scary and actually pretty entertaining. Sit back and relax while Sully cracks a few jokes at Monsters Inc. Laugh Floor.

Twitter: Are you brave enough to laugh at a monster? #MonstersIncLaughFloor PICTURE OF MONSTERS INC.

Wednesday, August 13

Facebook: How many countries have you visited in one hour? At timeless It’s a Small World we can assure you it would be more than just one. PICTURE OF SMALL WORLD RIDE

Twitter: Tell us about your culture/s in 140 characters or less using the hashtag #SmallWorld

Thursday, August 14

Facebook: Want to see more exotic places…then after It’s a Small World you must check out Magic Kingdom’s Jungle Cruise and experience what is like to sail four continents in 10 minutes. Take a picture of your favorite part of the ride and send it to us to and we will upload to our social media accounts.

Twitter: Would you like to explore Asia and America in less than 10 minutes? Then you must experience #JungleCruise at #MagicKingdom. PICTURE OF JUNGLE CRUISE RIDE

Friday, August 15

Facebook: Some say it all came true, some others say not really…what’s your thought on how Magic Kingdom’s Tomorrowland People Mover ride perceived the future to be? Do we look like that now or not?

Twitter: It’s #FF and our suggestion is that you follow the path straight to Tomorrowland for a look at what the future should look like.

Saturday, August 16

Facebook: What would you do if you were a fairy? Check out what Tinker Bell and her friends do and get a picture taken with her. Today at Town Square Theater. PICTURE OF TINKER BELL.

Twitter: What would you do if you were a fairy? #TinkerBellHasTheAnswer #MeetHerToday #TownSquareTheater

Sunday, August 17

Facebook: Looking for a watery adventure? Come to Magic Kingdom and check out Splash Mountain, you are sure to get wet. We love roller coasters, do you?

Twitter: Did you know #Splash Mountain is inspired in the Disney Film Song of the South #TriviaOfTheDay

Monday, August 18

Facebook: Why pay to stay at a haunted mansion, when we got one just as haunted at Magic Kingdom? And then you can check out the rest of the rides the park has to offer. #Come2BeHaunted #HauntedHouseRide #MagicKingdom

Twitter: Want to get scared? Check out #HauntedHouseRide at #MagicKingdom and #DontChickenOut

Tuesday, August 19

Facebook: Aaargh!! The life of a pirate sure ain’t easy: between having one eye, one hand, and looking everywhere for hidden treasures you can end up exhausted, but there’s much more than that. Come check out the Pirates of the Caribbean ride at Magic Kingdom and see what the life of a pirate is really about.

Twitter: This famous pirate got his hand cut by a crocodile who has a ticking clock on his belly, you know who it is? More pirates at #PiratesofTheCaribbeanRide

Wednesday, August 20

Facebook: To infinity and beyond!! Can you name the Disney character that coined this phrase? Hint, there is a ride named after him. You want to see more check him out at PICTURE OF THE WEBSITE

Twitter: Pizza Planet is definitely the place to hang out after saving the universe at Buzz Lightyear’s Space Ranger Spin #ToInfinityandBeyond

Thursday, August 21

Facebook: Nothing like a good light show. Tag us on your Parade pictures it’s selfie time!!

Twitter: Show us your selfies from tonight’s parade by using the hashtag #SelfieTimeMK we will retweet

Friday, August 22

Facebook: Cotton Candy is a must have at Magic Kingdom. PICTURE OF COTTON CANDY AT PARK

Twitter: Cotton Candy is a must have at Magic Kingdom #SugarRush. PICTURE OF COTTON CANDY AT PARK

Saturday, August 23

Facebook: No better way to fly than on the back of an elephant, right? See why Dumbo is such a popular attraction for both kids and adults. PICTURE OF DUMBO RIDE

Twitter: Magic Kingdom…the only place where you can ride a flying elephant #Dumbo

Sunday, August 24

Facebook: Today’s challenge – Get an autograph of all three Sleeping Beauty fairies: Flora, Fauna and Marryweather and tag us on a picture of all three autographs, and we will enter you in a contest to win a VIP breakfast with the characters of Sleeping Beauty.  PICTURE OF THE FAIRIES

Sleeping Beauty Fairies: Flora, Fauna, Merryweather

Sleeping Beauty Fairies: Flora, Fauna, Merryweather

Twitter: Trivia question – What is the name of the blue fairy from #SleepingBeauty?

Monday, August 25

Facebook: Sebastian and Flounder can’t wait to help Ariel find the love of her life…but they need your help! Go with them on a ride of a lifetime as they join Ariel Under the Sea: Journey of the Little Mermaid.

Twitter: How many retweets do we get for #TheLittleMermaid ?

Tuesday, August 26

Facebook: Mickey Mouse forever! Here a little collage of how much Mickey has changed over the years. PICTURE OF MICKEY’S TRANSFORMATIONS

Twitter: #TT Transformation Tuesday…It’s Mickey Mouse. PICTURE OF MICKEY’S TRANSFORMATIONS

Wednesday, August 27

Facebook: Poll Question – What Magic Kingdom ride you like best between Big Thunder Mountain and Splash Mountain?

Twitter: Here’s Donald Ducks #WomanCrushWednesday pick…It’s Daisy Duck! PICTURE OF DAISY DUCK

Thursday, August 28

Facebook: Want a fairy tale vacation? Then come to Magic Kingdom and experience the happiest place on Earth. Get your tickets at

Twitter: Trivia – Did you know that the ride Astro Orbiter is featured at all 5 Disney World theme parks similar to MK around the world?

Friday, August 29

Facebook: Memory Lane – who remembers the classic Mickey Mouse shaped vanilla and chocolate ice-cream? You will be surprised to know it is still a hot sale. PICTURE OF MICKEY’S ICE CREAM

Twitter: What is your favorite most memorable experience at Magic Kingdom?

Saturday, August 30

Facebook: Selena Gomez is in Town. Come meet her at a meet and greet at 9:30 a.m. at the entrance of #Tomorrowland

Twitter: #SelenaGomez at #MagicKingdom come meet her at 9:30 am at #Tomorrowland

Sunday, August 31

Facebook: Did you or someone you know proposed at Magic Kingdom? Many couples come to show their love to each other. Send us your picture with your couple at Magic Kingdom by tagging us.

Twitter: Thinking of proposing to your loved one? No better place than #MagicKingdom


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